This would only be cool if it was in my apartment
March 30th, 2008
Burger King, which used to be one of my fave chains until their fries became disgusting/the ice started melting REALLY QUICKLY in the fountain sodas/I moved to NYC where the only one convenient to me on a daily basis is underground and seemingly run by the Mole People, will attempt to become hipper with smaller, limited-selection modules in casinos and airports. They’ll be called “Whopper Bars.” Workers will place toppings on the burgers in front of the customers “to put a little more theater into it.” What? Why?
I like the LCD fire in the graphic, but this news is only making me sad again that I used to love the King (INTERNATIONAL CHICKEN SANDWICHES) but now think it sucks.
This somewhat curbs the pain, though: The company’s senior vice president, global product marketing and innovation is named John Schaufelberger. That sounds like a McDonald’s character. Make him one! (The one who likes Burger King?)
March 30th, 2008 at 4:47 pm
I, too, am attempting to become hipper with smaller, limited selection modules in subway stations and select midtown street corners. What? That doesn’t make any sense.
March 30th, 2008 at 7:59 pm
What doesn’t make any sense — your sentence or my original description? Survey says: Neither!
April 2nd, 2008 at 10:50 am
Agreed! I love surveys.
April 3rd, 2008 at 7:45 am
Agreed…something is not right with the BK Fries. Why hasn’t 60 Minutes done something on it?