You’re welcome.

The new Forever 21 had been silently annoying me with its brightly lit vibes and outpoor of clones for a few weeks. Along with Whole Foods, the new Trader Joe’s and its accompanying line to get into heaven, Strawberries, and the people who crowd around Nuts 4 Nuts without ever ordering anything (MOVE), Forever 21 seemed to me to be the pinnacle of Union Square obnoxiousness. I wanted nothing to do with it and resented everything about it, especially its name. (I still resent the name. More on that later.)

But then a friend gave me some store credit and so I decided to go. I mean, I wanted to get a not-too-expensive dress for my friend’s wedding and so I decided to go. I mean… a teenager dragged me off the street and into the store so I decided to go…

Fine. I just decided to go to Forever 21. Rebecca had told me the clothes were cheap and “basic enough, if you can get past the bullshit.” I liked the sound of that! So I went. Shoot me.

Rebecca was right. 90% of the clothes make no sense, but since the store is a million square feet, I ended up dropping $40 on shit I arguably didn’t need but am now glad I have. Despite the shrieking/hissing combination platter I uttered when I thought a mannequin lounging lazily on a table (right… I wonder what she’s thinking?) was an actual person, my trip to Forever 21 was a successful mission. Except for one perhaps obvious problem.

FOREVER 21 MAKES YOU FEEL OLD.

I went into this store taking its name pretty literally. “Oh, that’s cute, I’ll feel 21 again if I shop here,” I thought. “Nostalgia! Yes!” No.

The majority of people in Forever 21 (at least when I was there) are under 21. Case in point: these two, chilling out in their Uggs at the register. And these aren’t even very representative of the breed. They were just the two I thought I could get away with shooting. I’m a horrible photographer. I have no guts whasoever. I see cooler/prettier/thinner/ whatever subjects to photograph and I run away from them in fear. I’ve always done this. It’s sick.

All of the under-21s in the store were so tiny and perky and smushable! I seriously thought I could stomp all over them and clobber them to death, and not because of my towering height. I’m used to feeling more elevated than people. This was different. I imagined the sheer force of my 25-and-higher hagitude casting a wicked spell on the kids. They’d lie there, wriggling like tiny cockraoches under the steady stream of my Mature Woman disinfectant spray. The nozzle would be set to the shower-like setting instead of the jet dagger, so I could get to more of them at once.

Still, I didn’t necessarily want to kill the teens. It was more the type of situation where I felt guilty for existing in such a ridiculous space with creatures like them in the first place. This was their natural habitat, not mine. I didn’t belong! Who was I kidding, thinking the store’s name was all-inclusive? The teens were laughing at me on the inside! Is this how parents feel, all the time? Gross.

For some reason, I hadn’t considered the teen overload as a possibility. Except for ubiquitous NYU undergrads, I don’t see too many youngsters around my ‘hood. Now I know why: they’re all in this store. Maybe they live there.

Speaking of which, it would be really fun to hide in this store until after closing, then get stoned and roam around making fun of things (left) like entire racks of jade fur shrugs. The store is enormous!

Now Forever 21 has two reasons to want to ban me: that comment and their apparently not so strict anti-photography rule, which a disinterested salesgirl outlined to me near the register. She was like, “There’s no pictures.” I said, “Okay,” the long version of which was, “First of all, you’re wrong because I just took 32 shots elsewhere. But okay. You didn’t say no photos, so I’m going to dart around you in 30 seconds and photograph the inexplicable atrocity hanging from the ceiling.”

Which was a mobile of babies.

I don’t get it either. They could be going for a number of themes.

–Uncalled-for Kitsch. (You’re going to stare at different-sized fetuses floating in a puke-green ether, and you’re going to enjoy it. Love, Management.) ANNOYING.

–Youth. (Shop here and you’ll feel younger.) WRONG.

–Infancy. (Your presence in our store has reduced you to the level of a newborn. You lose.) DING DING DING.

There’s one more feature of the store that fits both the “Get stoned and shop here” and “You’re old” themes: The Forever 21 Wall of Words. Some of the words are misspelled, and paired next to the “correct” version of itself. Click here for the bigger image.

The Wall of Words further downgrades the clientele. If they’re not infants, then they must be quasi-literate grade-schoolers who more often than not take things “for granite.” The words and phrases appear in the escalator area, so that customers can squeeze in a quick vocab lesson (containing imaginary words) on the way up to formalwear, most of which is polka-dotted. I must have stared at this wall in shock for maybe three entire minutes before thinking to take a pic. Yes! Journalism!

So I’ve gotten Forever 21 out of my system. And onto my website! Awesome. As a parting gift, witness a throwaway from the blooper reel, wherein Annie ducks behind racks of clothing while wearing a jade fur shrug not because she doesn’t want to get caught taking photos, but because she doesn’t want to be seen wearing a jade fur shrug! I think the big “21″ tag on the celebrity/hooker sunglasses are the perfect touch. You wish, Annie Barrett!

And yet…

I’ll probably go back.

4 Responses to “I went to Forever 21 so you don’t have to.”

  1. Sara Says:

    I went to Forever 21 today. I felt dumb being in there… anyway, the ‘misspelled’ words are actually foreign. nice entry :)

  2. Sara Says:

    ok jk. hahaha

  3. Anonymous Says:

    i think you LIKE forever 21.

  4. Meg Says:

    While a bit delayed, I stumbled upon your entry. HIlarious! Loved it! I have always refused to shop at Forever 21 and the like that strive for conformity. Thanks for checking it out… so I don’t have to, LOL! It seems that once you pass the 25 mark, which I have, you really do feel a bit illegal and… dare I say… OLD shopping in a place like that. I’d deffinitely have to get stoned to enjoy myself there.

    Excellent account of your experiences. A++

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