On last night’s ABC Nightly News, fat people were shown eating fast food, while a voiceover screamed threateningly that Something else in your diet may be responsible for obesity!

That outburst is wrong for a lot of reasons, including
1) it implies that everyone watching is already obese
2) it references “something else” as the “other” to a subject that was never established
3) it’s true

No matter what your diet is, there will always be “something else” that may be responsible for obesity — yours or anyone else’s. You don’t even have to be eating it at the time. But it definitely couldn’t hurt.

The really crappy part of this promo, for me, was that I was eating my way through a giant box of Kirschbaum’s tea cookies (translation: “cookies with frosting”) when I heard it. I was actually so focused on the cookies that I wasn’t even watching the screen. I started laughing just from hearing the words, and little crumbs (of the cold hard truth) scattered all around me in my bed. It was sexy. This was at 8 in the morning. I’d been up all night, and now a commercial on ABC was telling me that something else in my diet — give or take the box of cookies perched on my right knee — may be responsible for my obesity.

Appreciate it!

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